Say Hello To The New Chief Creative Officer For Calvin Klein

Hold it right there. @justinbieber strikes a pose in #mycalvins, as seen in the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. See more at calvinklein.com.

A photo posted by Calvin Klein (@calvinklein) on Jan 30, 2016 at 9:06am PST

After being the Creative Director for Christina Dior since 2012, Raf Simons takes over for Calvin Klein. Today, the Calvin Klein company confirmed that Simons would have creative control by being their Chief Creative Officer.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

A photo posted by Calvin Klein (@calvinklein) on Aug 2, 2016 at 7:00am PDT

“The arrival of Raf Simons as chief creative officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc.

And with stars like Kendall Jenner

@kendalljenner smolders in the Modern Cotton bralette from Calvin Klein Underwear. Photographed for @thelovemagazine by @studio_jackson. #mycalvins Available now. Link in profile to shop [US].

A photo posted by Calvin Klein (@calvinklein) on Mar 13, 2016 at 5:22pm PDT

Bella Hadid

I intimidate in #mycalvins. Daunting beauty @bellahadid wears a Calvin Klein Underwear Seamless bra and brief in the Fall 2016 global campaign. Photographed by Tyrone Lebon. Available for pre-order on calvinklein.com [US].

A photo posted by Calvin Klein (@calvinklein) on Jul 12, 2016 at 5:39pm PDT

Gigi Hadid and Zayn Malik

Naples is for lovers: @gigihadid in Calvin Klein Collection with @zayn, as photographed on location by @mariotestino for @voguemagazine.

A photo posted by Calvin Klein (@calvinklein) on Apr 14, 2016 at 2:01pm PDT

Justin Bieber

Music + fashion, together: Calvin Klein has partnered with @justinbieber on his #purposetour. #mycalvins Photographed by @tobinyelland.

A photo posted by Calvin Klein (@calvinklein) on Mar 10, 2016 at 4:15pm PST

We cannot wait to see what Raf brings to the Calvin army! What do you think?

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