Bollywood’s favorite designer marked yet another first to add to his impressive repertoire of accomplishments. The fashion guru recently partnered with Etihad Airways to become the first Indian designer to create a virtual reality show. Yup my friends, VR has arrived (and is here to stay) into the Indian fashion industry. Imagine that!
Manish Malhotra was hosted by Etihad Airways this week at their state-of-the-art Innovation Centre and Training Academy in Abu Dhabi, where he officially launched the truly unique and immersive fashion experience. The VR show was filmed using pioneering technology during Manish’s catwalk show at Lakmé Fashion Week in Mumbai last August. Now, viewers visiting the Innovation Centre in Abu Dhabi can share in the exclusive experience of attending the designer’s Lakmé Fashion Week Festive collection showcase and can literally be part of the excitement as over 75 models strut their stuff on Manish’s catwalk. (Who said fashion week is only for VIPs?!).
The ace designer also got to tour the futuristic Etihad centre and even just the teaser video he posted has us wanting to visit ASAP.
So, I guess we’re all adding another “to-do” to the ever expanding list of “must sees” whenever we visit the UAE?!
The post Manish Malhotra X Etihad Airways: The Future Has Arrived is copyright of MissMalini.