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French Connection Brings Out a Sketchy Campaign

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French Connection A/W 2013

French Connection A/W 2013

French Connection is a high-street favourite, and for their autumn/winter 2013 campaign they’ve come up with a unique concept – from sketch to store!

French Connection

French Connection

Rankin –  one of the fashion industry’s best, came up with this unique concept of photographing models in the buff and then sketching over them to showcase the creation of an outfit! The final image shows the model wearing the finished product. Quite intriguing, I say.

French Connection

French Connection

French Connection

French Connection

What do you think of this unique concept? Leave us a comment below and let us know :)

Posted on MissMalini.


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