Gucci Men’s Tailoring Advertising campaign
‘ello!
I’m back today with news of Gucci’s new menswear line, which goes by the moniker of Men’s Tailoring. Basically, it is a selection of formal suiting from seven different silhouettes ranging from 60s-inspired relaxed fit through to modern slim fit. It is not a bespoke service though; rather, the line sits nicely between the fashion-forward seasonal ready-to-wear collections (Spring/Summer, Pre-Fall, Fall/Winter and Cruise) and the more luxurious ‘Made to Measure’ service.
Rahul Khanna in Gucci Men’s Tailoring (Photo courtesy | Viral Bhayani)
We’ve already seen Rahul Khanna don one of the pieces from the collection — a ‘dark grey over-check micro design’ wool number in the ‘New Signoria’ silhouette — to the GQ Best Dressed Party in June.
Gucci Men’s Tailoring — the New Signoria silhouette
Gucci Men’s Tailoring — the New Signoria silhouette
Gucci Men’s Tailoring — the New Signoria silhouette
The ‘New Signoria’ silhouette is a contemporary cut that follows the body’s contours with tapered trousers. The jacket construction features a soft canvas interlining and a thin shoulder pad that gives a gentle roll. Typically, the New Signoria comes in specially developed modern check fabrics (which explains the ‘over check micro-design’ mentioned above!) for a “fresh take on the patterned look”.
Gucci Men’s Tailoring — the Marseille silhouette
Gucci Men’s Tailoring — the Marseille silhouette
Gucci Men’s Tailoring — the Marseille silhouette
The ‘Marseille’ silhouette is a classic style offering contemporary proportions, with a jacket that is tapered through the body. The feel is of a more traditionally constructed jacket, with a subtly pronounced rope shoulder, high armholes and slim sleeves. Unsurprisingly, the fabrics are fine and traditional, such as a wool-silk blend with a lustrous sheen.
Gucci Men’s Tailoring — the Dylan 60s silhouette
Gucci Men’s Tailoring — the Dylan 60s silhouette
Gucci Men’s Tailoring — the Dylan 60s silhouette
Gucci Men’s Tailoring — the Dylan 60s silhouette
The Dylan 60s silhouette, as you’ve guessed, has a sixties inspiration. The suit has soft shoulders (meaning extremely easy to wear), very slim lapels and narrow trousers. The period’s spirit is brought right up-to-date by fabrics that emphasises comfort, like stretch cotton-suede.
Gucci Men’s Tailoring — the Signoria silhouette
The Signoria is Gucci’s original classic suit, which comes in a natural silhouette, structured shoulders, canvas construction and luxurious, smart fabrics like sablé mohair.
Gucci Men’s Tailoring — the Monaco silhouette
The Monaco silhouette is a slim, tapered suit with a soft shoulder and slim lapels for a “youthful, stylish look”. In other words, it is designed to appeal to those who want a relaxed, contemporary look with a hint of heritage. Fabrics include variations on classic cloths like wool-mohair.
Gucci Men’s Tailoring — the Brera silhouette
The Brera silhouette is Gucci’s stab at the accessible traditional-fit suit. Comfortable around the chest but features well-constructed shoulders to give shape to the jacket, it comes with easy-fit trousers. The classic style lends itself to more traditional fabrics like wool-mohair in a bold stripe.
Gucci Men’s Tailoring — the Heritage silhouette
Gucci Men’s Tailoring — the Heritage silhouette
The Heritage silhouette is an updated take on the body-conscious style of the 1970s. It comes with wider lapels, slim sleeves, narrow shoulders and tapered chest, in modern, engineered fabrics like rib flannel.
FYI, the collection’s available at the following Gucci stores in India:
Gucci, Galleria, Trident Hotel, Nariman Point, Mumbai 400021. Tel: 022 30277060
Gucci, DLF Emporio, Vasant Kunj, Phase 2, New Delhi 110 070. Tel: 011 46471111
SO, what do you reckon? Impressed? Sound out in the comments section below :-)
Posted on MissMalini